Shop my city: Paris by Nezha Alaqui

Creative director and founder of luxury handbag brand Mayshad Paris, Nezha Alaqui shares her tips on where to shop in the French capital

Paris inspires me because…

it has such a massive amount of culture and history. In terms of being a fashion capital, the city draws brands of all types to be based here. When shopping you will find everything, from the best international designers to smaller boutiques that only exist and sell here. The city’s vintage roots also make it perfect for finding a statement piece that no one else will have. From an arts and culture perspective, you are surrounded by exhibitions and concerts. And the arrondissements each have their own personality. Saint Germain is the intellectual area full of libraries and unique design stores. Le Marais is an upcoming trendy area for new designers and last but not least, Rue St Honoré (where I have my showroom), is the luxury fashion district, where I like to hang out.

Old favourites

Galerie Vivienne is a covered shopping mall that is on Rue des Petits Champs that has been registered as a historical monument. Within this great shopping destination lies Wolff & Descourtis, where I like to shop every autumn and winter for a beautiful silk scarf and other accessories. The cashmere there is as good as it gets and the boutique is small and beautiful yet it summons celebrities from all around the world.

Hidden gem

Marché aux Puces in Saint-Ouen is a perfect location to spend a sunny Sunday, shopping for rare pieces of furniture and having lunch in a cosy restaurant designed by Philippe Starck. It’s basically one of Europe’s biggest flea markets and, as a whole, it is not fashion oriented; the sellers on site include antique dealers and art merchants. If you have any interest in home décor and interior design then you will be in heaven there. From beautiful coffee tables to pepper grinders, you will find everything.

New about town

Since I make luxury leather handbags it would only be right to choose Yasu Michino who grew up in Tokyo and New York, but founded his label Michino, in Paris. He basically makes the most beautiful handbags out of Florentine leather and his collections feature so much diversity. Some really great colours and crafting goes into those bags – find the boutique on Rue de Châteaudun.

Pretty things

Waskoll on Rue de la Paix is my personal and secret jeweller, with whom I design my jewellery collections. Two brothers Cyril and Kirk run the store and they make the most beautiful shaped pieces with the most precious gems. Waskoll is based close to my boutique, so I can’t stop going there – it’s a guilty pleasure of mine.

Buy the book

As I read and speak French and English, I like to shop in stores that feature books written in both languages. La Librairie Galignani is where I go when I am looking for fiction, non-fiction, fashion books and architectural journals. It is a few steps from Place Vendôme, so again, it’s right near my boutique and I cant help myself. Although it is a good thing as everyone should read for at least 30 minutes a day.

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