Wellness and travel influencer @carlyneave spills the secrets of catching a fresh wave of ‘likes’ while you’re away
Do make your images stand out. There’s so much travel content on social media that you need to ensure your pictures have a point of difference in order to stand out. If you don’t want to spend a lot of time editing at your desktop – especially while on holiday – then there are lots of apps you can use to add some personality to your pictures. There are five main image and video editing apps I use on my phone: Prequel, VidLab, Unfold, Lightroom for mobile and RNI Films. Personally, I love my blues and greens, and always boost these tones in my images to give a consistent look and feel to my wall. It’s an easy way to add polish if you’re frequently posting shots of the pool and beach.
Don’t be a show off. It’s easy to fall into the trap of coming across as a bit of a diva when showing off your dreamy over-water Maldives villa. Avoid pouting in photos and videos and know when to ditch the reportage style – the detached sentiment can be a turn off. By all means share your wonderful experiences, but keep it authentic, with captions that people can relate to and by making eye contact with the camera when the pic calls for it. Instagram stories are key for boosting engagement, but don’t get carried away. Generally speaking, posting at least once a day is enough to keep your audience entertained, and to grow it, but go way beyond this and you’ll not only give your friends the hump, but you may even see your followers fall away.
Don’t be afraid to experiment with equipment. So many people travel to the same places these days but you can offer a unique perspective on a destination with some choice equipment. I like the DJI Osmo Mobile 2, a handheld smartphone gimbal that’s great for smoothing videos with movement, such as giving people a tour of your hotel room. I use an Underwater Diving Dome for shots that are half in and out of the water. Lastly, a drone is a great way to elevate your game. I have the Mavic Pro Platinum – there’s a good drone course in Dubai at Sanad Academy (sanadacademy.ae) that’ll show you how to use it.
Do bother with hashtags. It’s no secret that posts with hashtags earn more likes and views. I’d advise posting around 25 different hashtags – a number Instagram comfortably allows. I have a bank of ‘classic’ hashtags that are trending, like #beautifuldestinations and #aroundtheworld, that I use to make up half this quota. I then add my targeted hashtags that are appropriate to the destination I’m in and what I’m doing in the picture. Also, make sure you tag within the picture – I’ve found using 10-15 tags is effective. Tag those you hope will see and re-share your snap or story, such as the official account of the hotel or resort you’re staying at, the relevant tourist board, or local media outlets or travel magazines. This virtual “hello” can be very effective.
Do pose a question. Your post will perform better if your follower’s comments are comprised of five words or more, as the Instagram algorithm will pick up on it. So when you’re writing your captions, be sure to ask your followers a question that begs a quality answer.
Follow Carly at @carlyneave and CarlyNeave.com
Tag your location. Posts that do so receive 79% more engagement, according to a study by Simply Measured.